Netflix
Role
UX/UI Designer
(with collaborative support)
Duration
4 Weeks
(2 weeks UX, 2 weeks UI)
Tools
Google Forms –Notion –Figma
Overview
Netflix is a top streaming platform, yet its web interface limits social interaction and ease of use. This redesign makes the web experience immersive, social, and engaging, turning content consumption into a shared, enjoyable ritual.
🔑 Key impacts
+70% users more likely to host watch parties
+85% users find Snackflix integration intuitive and fun
-30% average task completion time
Satisfaction improved from 3.2 → 4.6 / 5
User Testing, 10 participants
🕵️ Discovery & Research
Evaluating Netflixs’ gaps, and opportunities for redesign.
😞 Pain Points
- Homepage overload: users struggle to prioritise what to watch
- Limited search and filtering tools, leading users to consult external sites
- No native social or shared viewing options
👥 User Insights (10 desktop users interviewed):
- Desire to watch content with friends directly on Netflix
- Interest in discovering content based on friends’ activity
- Need for simplified navigation for faster content discovery
- Interest in social features integrated directly into Netflix, not via third-party apps
🎯 The Challenge
👉
How might Netflix transform its web experience into a more social, engaging, and easy-to-navigate platform?
🌈 Design Opportunities
Ideas to transform Netflix into a more immersive and connected platform.
Fluid Navigation→
- Simplify homepage layout and reduce cognitive load
- Improve hierarchy between sections: Trending, Recommended, My List
- Streamline search and filter tools
Chill Together – Watch Parties →
- Create or join watch parties
- 3-step flow: select content → invite friends → schedule + message
- Live chat overlay with reactions, emojis, and gifs during playback
- Personalised recommendations based on friends’ activity
Snackflix – Integrated Meal Ordering →
- Order meals seamlessly from Netflix while watching content
- See friends’ recent orders and popular menus
- Sync orders with watch parties for a collective experience
- Quick-add buttons for effortless ordering
📊 Key Improvements & Impact
Turning Netflix into a Shared Experience
🎨 Moodboard & Visual Language
The chosen visual direction:
🎬 Netflix New Vision
Redefining Netflix online to be more engaging, social, and easy to explore.
The final UI introduces:
- Chill Together: social watch parties
- Snackflix: meal ordering embedded into the platform
- Fluid navigation: structured homepage, improved search and filters
- Community & personalisation: recommendations based on friends’ activity
Transform Netflix desktop into a social, immersive, and ritualised streaming platform, making watching content a shared and memorable experience.
💁♀️ What I Learned
This project taught me how to:
- Design a clear, structured, and accessible web experience.
- Enhance engagement through social features on a traditionally solo platform.
- Integrate new experiences while balancing brand identity, usability, and playfulness.
- Collaborate effectively to deliver coherent and scalable designs.
🚀 What’s Next
what I plan with Netflix :
- Expand watch party customisations (themes, avatars, reactions)
- AI-driven recommendations for shared viewing
- Continuous improvement of accessibility and personalisation
